Sipa-Ouest-France media group
The Géoclip application created by the Sipa-Ouest-France group's R&D department is only available to collaborators on the intranet. It makes accessible a very rich database, with several hundred indicators. The expectations of Ouest-France towards this tool is to have an internal geomarketing tool.
Users will find the same wealth of information, both statistical and geographical, from a modernised interface, with improved ergonomics. The statistical data describe the press group's own activity, the press activity in general and the overall socio-economic context. The range of geographical data is also very wide: points of sale, irises, municipalities, distribution sectors, etc.